Our Beliefs



We believe that our daily choices matter to our personal health and the health of the planet.
We believe that each and every penny we spend has a great influence on what manufacturers will choose to make.
We believe it’s important to safeguard the planet, our home, for our children and the generations to follow.
We believe the health of the planet is each individual’s personal responsibility.
We believe inside of everyone is a seed waiting to be nourished that will grow into that person’s highest potential and greatest gift to the planet.
We believe that love is just as (or more) important than a cell phone.
We believe in being informed and making self-honoring choices, for the greater good.
We believe in using our resources to raise the level of consciousness for all humanity.
We believe that we are all connected.
We believe in the power of one and that all change starts within me.
We believe in taking action.


We believe in small acts that create huge impact. Take the plastic straw for example. Have you ever stopped to wonder how many plastic straws get used and thrown away each day in the US? Over 500 million! Every year that’s more than 46,400 school buses worth of plastic that is used once, or not at all, and then thrown away. We believe that it’s the small, simple daily choices, like whether to accept a straw or not, that will eventually have the greatest impact.


Each and every penny you spend has a great influence on what manufacturers will choose to make. Vote with your wallet and with your heart

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